Internet Niche Marketing Software – What To Look For When Picking Niche Softwre

There are many kinds of internet marketing software available online. Some of these tools come
in all shapes and sizes. In this article I will discuss what to look for when choosing niche
marketing software. Having the right tool will help you to investigate the many niches that are
available online. First let me answer this question.

What is niche marketing?

Niche marketing is when an internet marketer concentrates on a small market segment of a topic
with the objective of achieving dominance of that segment. Niche marketing can be very
profitable if you choose the right niche to market. Finding a profitable niche market can be a
challenge for many internet marketers. One of the problems faced by many is deciding what
niche to market and how to market it when there are several millions of other web pages doing
the same thing. Competition can be fierce!

What should I look out for when choosing niche marketing software?

There are many factors to consider when you are thinking about purchasing niche marketing
software. Apart from making sure that the software deals with your needs, it is important to
make sure that you feel comfortable using the software. You may use this software for many
things so its important that you like using it.

Some other considerations to bare in mind are –

– When you are faced with purchasing software, you will at some point through the purchasing
process sit face to face with the niche software sales letter. So its very important that
when you visit the sales letter for the software that you read everything on it. Be sure
that you know what you are getting for your money. What can it do for you? And… What can’t
it not do for you? Does the software provide your needs?

– I’ve bought into a number of niche marketing software products in the past. I have at times
felt like I needed to pull my hair out. Why you say? Because the data that the niche
software was using was inaccurate data. The results that the software calculated was coming
from an unreliable source on the net. Sometimes I had a good search count for a particular
word, the next time I checked it was a different and sometimes lower search count. It all
got confusing and frustrating for me. So be wary and ask the product owner, where does the
keyword source come from.

– Go to your favorite search engine and look for any good and bad reviews of the product you
are looking to purchase. By doing this, it will help you make up your mind about whether or
not you should buy into this software. Look for case studies and testimonials from others to
see what they said about the product

– If and when you do decided to purchase the internet niche marketing software, be sure to
read the manual. This is important as you need to fully understand what all the functions,
terms and search results mean. By doing this you will have complete control over what you do
with the software and you will have less chance of misusing the software.

These are just a few things you need to consider when you are purchasing internet niche
marketing software. I have been using a great niche marketing software tool that helps me find
under the radar niche markets to target. I have found this software to be reliable and very
useful for my internet marketing campaigns. The product owner is also very helpful in any
queries that I have… so what I’m saying is that the product comes with good tech support.
Its reasonably priced too. Check out the link below for more info.

Social Media Marketing For Small Business Entrepreneurs

I was thinking the other day why I have enjoyed consulting with small business owners for so many years. Talk about reality shows. What is more real than talking to the person who created, owns and operates a business? They have made their dream a reality. It’s a whole different conversation and level of engagement from talking to a marketing or business development manager working for a small or mid-size company. I don’t mean to imply that the marketing or business development manager knows less about the company’s business than the owner. It’s about the level of passion for the business. Passion or entrepreneurial zeal, as we know, doesn’t always translate into being able to run a company successfully but I love to hear their story.

I enjoy the initial phase of a search engine optimization or pay per click management campaign for any new client. We call this the discovery phase where we gather quantitative and qualitative information about a business to lay the groundwork for the project. The more we know about what they do, how they do it, who they are trying to reach and what their goals are the better we can develop and implement a successful online marketing strategy for them.

One big difference I notice almost immediately when talking to an entrepreneur is the desire to talk about their business. You never have to worry about keeping the conversation going that’s for sure. Entrepreneurs love to talk about their business. It’s their passion. That’s why they are doing it. Many businesses, if not most, are built based on the personality of the owner and more often than naught these owners have an outgoing, engaging personality. That is why social media marketing can be so powerful for small business owners.

Social media marketing is not just about creating profiles on facebook, myspace, LinkedIn and other social media networks to try to create buzz and links to your web site. It’s about being actively engaged in the networks. Let people get to know you. Be real. Tell them about your business, why you do it and how you do it. Not from a sales and marketing stand point so it sounds like every other Tom, Dick and Harry selling the same thing but from your personal stand point – your personality – let it shine through. Just a warning here, if you are a real drone with a negative view point on the world this might not work. :>) Find people with the same interests as yours and participate in their discussions. It has to be a two way network for it to work best.

Are you thinking how in the heck am I supposed to find enough time to do this plus run my business? This is a valid point but if done correctly this can reap big benefits for your business. Millions and millions of people are participating in social media networks every day. Instead of actively participating in 4 or 5 determine which one best fits your desired demographic and focus predominantly on that one. Also, you might really enjoy it. Just talk about your favorite topic – your business.

Business VoIP – Is a Hosted Solution the Way to Go?

You have many choices to look at when looking at VoIP. Hosted or on site is just one of them. There are good things to say about both. To me it all breaks down to the practical applications. For instance do you have multiple locations. Or do you have any workers that work remotely. Would you like those option somewhere in the future. Are you utilizing MPLS technology. The fact is that now is the time to ask these questions. Not merely do I like the Idea of hosted or on site. My suggestion is to really look hard at what you want your network to look like and then make the choice based on the direction you want to go.

That being said there are many good reasons to go with hosted solutions. The fact is that as long as you have hosted solution that offers redundant servers, a robust backbone, and an SLA that offers 5 9’s reliability. You can’t go wrong with a hosted solution. Most come with a total package. You eliminate soft costs involved with managing your own system. Best yet, if new features or phones come up you can easily access the new technology with out having to make huge capital investments in software and license costs.

Also, Voice T1’s/PRI’s can handle 23 calls, so 4 T1’s x’s 23 is 92 calls at once, whereas with Hosted at 40K per voice call you only need 3 T1’s to support 105 calls at once. (40K x’s 105 calls is 4.2MB on a bonded 4.5MB data circuit).

Another really big advantage of Hosted is that no VPN or VPN appliance is needed for remote offices or home-workers, the SIP stations are very Plug & Play. With Cisco, Shoretel, Avaya etc, a VPN is required to the home, and then, once set up, that station is not too mobile, versus a Plug & SIP station can be taken anywhere in the world and will boot up and work great without VPN. This is huge. In fact, many firms that are embedded with large investments into Cisco, Avaya etc, are beginning to bring a SIP trunk into the PBX and then let the Hosted Provider handle the handshake between the PBX and the Home Workers – it’s more affordable, easier to set up and manage, more mobile, and the quality is more consistent. This is due to the fact that a $2M carrier grade hosted switch does a better job than a $200K PBX as it contains higher grade carrier components such as an SBC (session border controller- a little $200K component) to make things easier – eliminates the need for VPN, gets around firewalls and more. A SIP trunk into a PBX connected to Broadcore, and, for example, 50 home workers on DSL/Cable, would create seamless extension dialing between the Broadcore phones (for example Polycom stations), and the PBX stations – the hosted provider is connected to both, and creates a 4 -digit dialing plan from home phones to PBX phones. Very cool.

All that being said it is really up to you to decide what is important to your Enterprise. Then seek out the best solution that fits your expectations for the next 5 to 10 years.

For help finding that best solution … use the no cost service available at Business VoIP Solution.

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